Swipe Right or… Right?

Story of Akela on a Plate

A kela on a plate—sounds boring and sad,

Let’s give him some fluff and flair,

Curl up his biceps, flex those neat abs,

Now meet Dash—swagger on high

The neighborhood heartthrob, smooth and bi,

Making the fruities wink, swoon, and sigh.

But how did a plain old banana turn into Dash?

Cue a three-week flashback.

Krima's Documentation

Chirag's Documentation

Dhavanshi's Documentation

Priyal's Documentation

Nidhi's Documentation

At DIB, we don’t just eat food—we observe it. Embarking on a two-week-long food journaling spree, we documented every bite, sniff, and visual delight that graced our plates before gobbling it down. What started as an ordinary diary of our meals soon turned into a playground of flavors, textures, and stories and well for Dash a makeover of a lifetime..

Picking banana as the hero came pretty naturally as he was waving green flags all over. Versatile. Check. Available 24/7 365 days. Check. Healthy. Check. Popular amongst the kids. Check. With such a well-rounded fruit leading the show, his entourage had to be just as impressive (selected from the vivid range dish accumulated at the end of of documentation spree). Enter milk, peanut butter, dark chocolate, sugar, salt, and vanilla essence—the dream team behind Nicecream, a healthy ice cream made by blending frozen banana with milk.

But why a nicecream?

Enter Dash—frozen by the world, stuck in an ice-cold rut, searching for comfort, and a little something to melt his heart. Life in the freezer can be rough — left to harden up, waiting for the right moment to be noticed. But Dash? He was destined for more than just a smoothie or a sad loaf of banana bread.

He craved to be something cool, irresistible, and totally swipe-worthy. And so, he found his true calling in Nicecream—a smooth, creamy, and guilt-free indulgence, just like him.

If Johnny Bravo were a fruit, he’d be Dash—a macho, good-looking, slightly clueless stud that all the fruities can’t resist. Named after the Gen Z concept of Netflix and Chill which is actually code for Dash and Chill, he’s “Akela, but not for long”.

Dash’s favorite pastime? Chilling in the pool, of course. And what better way to showcase his personality on a plate than turning it into a full-fledged production? Lounging in a chocolate mud bath, slathered in caramel sunscreen, while the lady fruities swoon by the poolside, sunbathing and gossiping about the most eligible bachelor—now that’s a hero shot worth swiping right on.

The real question: Would you swipe right on Dash? Because let’s be honest, there’s no left-swipe option here.

At DIB, we know that paying attention to small details—whether on a plate or in branding—makes all the difference. Knowing what to highlight and what to subtly let go is what separates good from the best. This brief, quirky as it may sound, challenged our ability to observe, adapt, and most importantly, tell a story that stays with you.

And if that story happens to be about a swole banana with game, won’t you just Swipe right?

BTS Video Thank you for sticking so far.