Beats and Buffet, a 100% Entertainer
That hour before lunch is sneaky—it feels simple, but it’s actually a mix of anticipation and tension. Some days, you’re excited for what’s waiting in your tiffin—mom’s aloo parathas, leftover biryani, or a meet-up with friends. Other days, the work piles up, and you’re caught between hunger and the push to finish one last task. This hour, with its mix of emotions, mirrors life’s everyday moments—whether it’s packing for a trip, waiting for food at a restaurant, or even a rocket countdown. Anticipation is woven into life, and that’s where music comes in.
We created a playlist—Beats and Buffet—as a “menu” of moods for the pre-lunch hour. Each song was selected like a dish, designed to match the rising energy. Here’s where it got even more interesting: we structured the playlist to rise in tempo. Just like the anticipation of the hour builds, the songs gradually increased their beats per minute (BPM). The first tracks were mellow and reflective, perfect for the quiet focus of starting a task. As time ticked by, the tempo picked up, energizing the listener and matching the growing excitement (and hunger). By the end, the songs were bursting with high-energy beats, capturing that final push before the clock struck lunch. The playlist wasn’t just music—it was a story. A rising crescendo that mirrored the messy, chaotic, exciting rhythm of the hour.
The hour’s rising energy was captured in a vibrant, bold design, full of kinetic colors and playful shapes that reflected the constant tug-of-war between hunger and focus. The chaos and vibrancy of that pre-lunch rush were felt in every line, every movement. Along with the playlist, a fun “Menu of Songs” emerged—a way to interact with the music as you experienced it.
And then there was the new Spotify feature—where you could literally “eat” your way through the Beats and Buffet playlist, adding a playful touch to the whole concept.
In the end, Beats and Buffet isn’t just a playlist—it captures the essence of an hour we often overlook. Inside our studio, that hour is a blend of focus and hunger, where ambition collides with cravings, and anticipation builds. It’s a microcosm of everyday life—juggling tasks, deadlines, and moments of pause. Whether in the studio or outside, this hour exists everywhere, reminding us that even in ordinary moments, there’s a rhythm and beauty to be found.
listen to the playlist by clicking the link below : https://open.spotify.com/playlist/32Mo03myzo7kpgUZuQXQzT?si=lQ0cfYuIRt-LbLZl6RrZWA&pi=a-7juProfeQlWz
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